Ten reasons for email marketing

  1. It's Inexpensive - Email marketing is 20 times more cost effective than direct mails and costs less than a penny per email.
  2. It's Effective - Email marketing enables you to proactively communicate with existing customers and prospects
  3. It's Immediate - You can create and send an email within a matter of hours
  4. It's Measurable - Results are recorded in terms of opens, click throughs, forwards and much more
  5. It's Easy - The template is built all you need to do is add the content and press send
  6. Opt-in or Un-subscribe options - Helps to shortlist prospects and those genuinely interested in your offering
  7. It's Interactive - You can use video, music, games, quizzes to grab attention immediately
  8. It's Green - Email marketing is paper free
  9. Faster Response - Through email average response time is 1-3 days with maximum response on day 1. Direct mail the minimum response time is 7-12 days
  10. It's Global - You can easily reach your target audience no matter where they are.