Tips to avoid the Spam Filters

  • Avoid using “spam” phrases/words. Click here to see a list of words
  • Avoid using lots of exclamation marks
  • Avoid using ALL CAPS as it appears as yelling in email
  • Avoid using lots of different font colours
  • Avoid sending just an image with little or no text
  • Avoid using capitals in the subject line or leaving the subject blank
  • Avoid having lots of blank lines in the  body of the email that makes up more
    than 70%
  • Avoid unnecessary or repeating double-quotation marks
  • Avoid attempting to disguise words within the email or using the same font colour as background
  • Avoid having the “from” field and “reply” field being empty
  • Avoid G.A.P.P.Y-T.E.X.T with lots of spaces or underscores
  • Avoid emails containing attachments e.g. EXE, BAT, PIF files
  • Avoid using to many graphics and never embed images
  • Avoid using BCC distribution
  • Don’t post to many different URL links in your email
  • Don’t include jokes, puns, or cute praises
  • Run your email through a SPAM checker before sending
  • Avoid using very large or very small font sizes
  • Monitor delivery to accounts e.g. Hotmail, AOL, Outlook and Yahoo
  • Don’t overuse bold text